The Australian Childhood Foundation approached us to create a brand new visual identity for an organisation called On Us. The brief required a logo / wordmark, colourway, font, tone of voice, photographic style and rules around how to create assets for the new brand.
The brief involved a visual identity as well as a website and various social assets. We identified two user personas, and designed the wireframes around identified user journeys. The website design then took shape and incorporated the form and line from the logo itself.
