Brief: Create a new visual ID and brand for Coles Lifestyle Services (Coles Insurance, Coles Credit Cards, Coles Personal Loans). Working with Eric, we came up with the idea that we would use illustrations and overlay those on photography.
We created a large set of illustrations that could be used to create assets for any campaign. The idea was to keep them as simple as possible, and in the brand red.
I went out and shot these houses using a regular full frame camera and then put them together in photoshop to feel ultra-wide. I then illustrated one of the houses and overlayed to show which house in the street was covered by Coles Insurance.
I was tasked with being the brand owner for Coles Lifestyle Services as well as a brand book.
