Coles, one of the most recognisable brands in Australia asked us to come up with a new visual identity for a brand new media company that would eventually be called Coles 360. I led the design team throughout this project and created a beautiful new brand that the company could be proud of. I started with an initial exploration, simply twisting the Coles C would create connections.
After this initial exploration, the team settled on a name: Coles 360. We started to see 360 as a complete journey, and the design reflected that.
