Renew South Australia approached us to create a visual identity for a redevelopment project just outside of the Adelaide CBD. The development is called Bowden and the project required that we respect and celebrate the history of the site as well as make it one of Adelaide's coolest residential addresses. Working with their existing logo, we started by putting together a moodboard and some rough concepts.
We then started to refine our photography style and use of shapes reflected not only in the logo but in the iconic roof shapes at that site.
I created hoarding for the development site, some up to 50m long. I also created a piece for the windows of the information centre, as well as posters, billboards, business cards and many other assets.
I also redesigned the Bowden website to include the new look and feel.
